I heard about it on the infertility website of inciid.org. People were using it and loving it. Then I purchased one when my now 1 yr old was around 2 1/2 months old as she was very fussy. It was an amazing investment. I had bought several swaddling blankets but they were a waste of money. This one was so good. And the customer service with the inventor even answering questions was wonderful. So now I buy one every time a friend has a baby (for their baby shower) and here I am buying another one.